Case Studies
Every project starts as a brief and becomes a story. Here’s how five of them unfolded — scene by scene, from first call to final cut.
Case Study — 01
Neat Method · Commercial Campaign
“Home in Harmony.” Organizing a home isn’t about the bins. It’s about what the room feels like once they’re gone.
Katie at KSP Productions came to us with an open brief: build a crew and bring a concept for a Neat Method commercial. Not a shot list to execute — an idea to invent. The concept had to earn the job before a camera left the case.
We brought in Mike Dusman of Fixafire to concept and direct, and built the look together from the ground up. He named it “Home in Harmony.” Once the pitch landed, we designed the feeling of every shot — what the light does, how the camera moves — before a fixture went up.
Sony BURANO with DZO Arles glass, moving on Easyrig and slider so the camera drifts the way calm does. Handheld would have added a tension the concept didn’t want. Every light and grip item came from the Just Basl package, with four in the camera department working as one unit.
Three finished spots — a :60 anthem plus service and product cuts — edited and colored in house, so the look we designed on set is the look that shipped. The voice came from Voices.com and happened to belong to a fellow Colorado native.
The finished campaign — watch in place
Case Study — 02
Front Range Passenger Rail District · Corridor Campaign
A 190-mile train needed the towns along the line to speak for it. So we drove the corridor and let them.
A referral, quoted alongside Mike at Fixafire and Ryan at Buttaboy. The Front Range Passenger Rail District was building the case for Colorado Connector — and the case had to come from the communities the line runs through, not from an agency. Real people, in their own downtowns.
The route was the location list: Fort Collins to Pueblo, twelve towns, one corridor. There was almost no time to pre-plan — so the answer was a package built to move. A DJI Power 2000 went onto the cart to run lighting and accessories at any stop, including the ones with no power at all.
The teleprompter never held a script. We pitched it as an eye-direct rig — the interviewer’s face on the glass, so speakers held a real conversation while looking straight down the lens. No reading tell. FX3 and a DZO Arles 75mm on interviews; a second FX3 on an RS2 Pro gathering each town.
85 deliverables — planned, shot, edited, colored, mixed and delivered in 69 days. Every community filmed in its own downtown, every speaker looking the viewer in the eye, and the look holding steady from Fort Collins all the way to Pueblo.
Three of the corridor films — watch in place
Case Study — 03
Galvanize · Corporate Video Campaign
The brief asked for one explainer video. The shoot delivered three campaigns’ worth of story.
A Seattle admissions advisor needed a simple explainer about the Blended Learning program. The counter-pitch: for the same shoot, capture enough story for a :30 ad and a mini-doc too. Same day, same crew, three different jobs for the same footage.
Denver-based production, Seattle-based shoot — so pre-production carried the weight. Student casting went to the on-the-ground team; every location and interview was locked before wheels-up. A one-day, out-of-state schedule forgives nothing left until morning.
Solo operation. Six locations. One day. The Red Scarlet-W’s dynamic range and .r3d flexibility made a single-operator kit punch far above its weight class — and kept every company move down to minutes instead of hours.
Three distinct edits from one shoot — a fast-cut :30 scored by Seastock out of Seattle, a clear explainer, and a human-centered mini-doc built around Rebecca Jensen. Triple the deliverables, one production budget.
All three cuts from the one shoot — watch in place
“One brief became three deliverables — because the story was planned before the camera ever left Denver.”
— The approach, in one sentence
Case Study — 04
F&W Media / Golden Peak Media · Documentary Series
A producer found our independent Artist Series online and asked one question: can you do this for us, bigger?
Producer Jared Maher discovered the passion project — short docu-portraits of working artists — and commissioned a sponsored six-part series in the same voice. The independent work became the audition; nobody had to ask for a reel.
Six artists, five cities. Two Denver-based shoots made planning easy — until day one delivered an unexpected twist that demanded a full re-block on the spot. The schedule survived because the plan was built with room to bend.
Sony FS7 with Xeen Primes for the early profiles — dynamic range and built-in NDs for studios and homes we couldn’t control and couldn’t relight. The Red Scarlet-W closed the series out with a richer, more polished finish.
Six films, five cities, one sponsor — delivered through Frame.io collaboration with a remote production team, on time and on voice across every episode.
Three of the six artist profiles — watch in place
“Have you ever had an idea for a project, handed it off to someone, and had it come back 10X better than you imagined? This is what happens every time with Jarrod.”
— Jared Maher, Producer, F&W Media
Case Study — 05
Silvernest · Brand Story Series
A home-sharing platform needed strangers to trust each other. So we filmed the people who already did.
A connection from a previous shoot led to Silvernest’s VP of Marketing. The platform matches older homeowners with compatible housemates — but the concept lives or dies on trust. Their ask: make it real. No actors, no scripts, no staged living rooms.
While Silvernest’s community manager recruited real Housemates willing to open their doors, we built a parallel 12-video How-To series — so the campaign educated while the documentaries persuaded. Two formats, one voice, aimed at the same hesitation.
Run-and-gun, in real homes, with real people. Natural light first, a China Ball or Skypanel only when the room demanded it. The camera followed life as it happened — bike rides, morning coffee, shared kitchens — and stayed out of the way while it did.
The Housemates series became the emotional centerpiece of Silvernest’s marketing — and one shoot became a multi-year partnership spanning two full series.
Three Housemates films — watch in place
“Jarrod has a unique talent for finding the story in a situation and extracting it beautifully on video. He delivers projects quickly, is organized and communicative.”
— Silvernest Marketing Team
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