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Case Studies

Five projects.
Five journeys.

Every project starts as a brief and becomes a story. Here’s how five of them unfolded — scene by scene, from first call to final cut.

01Neat Method“Home in Harmony” — Commercial Campaign 02Colorado ConnectorFRPR District — Corridor Campaign 03Blended LearningGalvanize — Corporate Campaign 04#ArtLife SeriesF&W Media — Documentary Series 05HousematesSilvernest — Brand Story Series

Case Study — 01

Neat Method · Commercial Campaign

NeatMethod

“Home in Harmony.” Organizing a home isn’t about the bins. It’s about what the room feels like once they’re gone.

CommercialBrand Film3-Spot CampaignFull Crew
Scene 01

The Call

Katie at KSP Productions came to us with an open brief: build a crew and bring a concept for a Neat Method commercial. Not a shot list to execute — an idea to invent. The concept had to earn the job before a camera left the case.

Scene 02

The Plan

We brought in Mike Dusman of Fixafire to concept and direct, and built the look together from the ground up. He named it “Home in Harmony.” Once the pitch landed, we designed the feeling of every shot — what the light does, how the camera moves — before a fixture went up.

Scene 03

The Shoot

Sony BURANO with DZO Arles glass, moving on Easyrig and slider so the camera drifts the way calm does. Handheld would have added a tension the concept didn’t want. Every light and grip item came from the Just Basl package, with four in the camera department working as one unit.

Scene 04

The Payoff

Three finished spots — a :60 anthem plus service and product cuts — edited and colored in house, so the look we designed on set is the look that shipped. The voice came from Voices.com and happened to belong to a fellow Colorado native.

The finished campaign — watch in place

Producer
Katie
KSP Productions
Director
Mike Dusman
Fixafire
DP & Co-Director
Jarrod Basl
Just Basl Productions
Gaffer
Marshall Rosales
Grip
Marissa Cooper
Edit & Color
Just Basl Productions
Sony BURANODZO ArlesEasyrigSliderFull Lighting & Grip Package
Build Your Campaign

Case Study — 02

Front Range Passenger Rail District · Corridor Campaign

Colorado
Connector

A 190-mile train needed the towns along the line to speak for it. So we drove the corridor and let them.

Public CampaignEye-Direct InterviewsMulti-CityTown B-Roll
Scene 01

The Call

A referral, quoted alongside Mike at Fixafire and Ryan at Buttaboy. The Front Range Passenger Rail District was building the case for Colorado Connector — and the case had to come from the communities the line runs through, not from an agency. Real people, in their own downtowns.

Scene 02

The Plan

The route was the location list: Fort Collins to Pueblo, twelve towns, one corridor. There was almost no time to pre-plan — so the answer was a package built to move. A DJI Power 2000 went onto the cart to run lighting and accessories at any stop, including the ones with no power at all.

Scene 03

The Shoot

The teleprompter never held a script. We pitched it as an eye-direct rig — the interviewer’s face on the glass, so speakers held a real conversation while looking straight down the lens. No reading tell. FX3 and a DZO Arles 75mm on interviews; a second FX3 on an RS2 Pro gathering each town.

Scene 04

The Payoff

85 deliverables — planned, shot, edited, colored, mixed and delivered in 69 days. Every community filmed in its own downtown, every speaker looking the viewer in the eye, and the look holding steady from Fort Collins all the way to Pueblo.

Three of the corridor films — watch in place

Filming rail B-roll on a gimbal alongside a historic locomotive Colorado Connector interview setup at the Pueblo Union Depot Corridor campaign filming in Old Town Square, Fort Collins
85
Deliverables
69
Days, concept to delivery
12
Communities on the line
Concept, Pitch & Director
Mike Dusman
Fixafire Studios
Concept, Pitch & Editor
Ryan Eschenbach
Buttaboy
Director of Photography
Jarrod Basl
Just Basl Productions
Audio Tech
Alex Faucheux
Sony FX3DZO Arles 75mmDJI RS2 ProSigma 24-70mmEye-Direct PrompterDJI Power 2000
Take Your Story Statewide

Case Study — 03

Galvanize · Corporate Video Campaign

Blended
Learning

The brief asked for one explainer video. The shoot delivered three campaigns’ worth of story.

:30 AdExplainer VideoMini-Documentary3-Video Campaign
Scene 01

The Ask

A Seattle admissions advisor needed a simple explainer about the Blended Learning program. The counter-pitch: for the same shoot, capture enough story for a :30 ad and a mini-doc too. Same day, same crew, three different jobs for the same footage.

Scene 02

The Plan

Denver-based production, Seattle-based shoot — so pre-production carried the weight. Student casting went to the on-the-ground team; every location and interview was locked before wheels-up. A one-day, out-of-state schedule forgives nothing left until morning.

Scene 03

The Shoot

Solo operation. Six locations. One day. The Red Scarlet-W’s dynamic range and .r3d flexibility made a single-operator kit punch far above its weight class — and kept every company move down to minutes instead of hours.

Scene 04

The Payoff

Three distinct edits from one shoot — a fast-cut :30 scored by Seastock out of Seattle, a clear explainer, and a human-centered mini-doc built around Rebecca Jensen. Triple the deliverables, one production budget.

All three cuts from the one shoot — watch in place

Galvanize Blended Learning production still Galvanize campus filming Galvanize student interview setup
3
Videos from one shoot
6
Locations in one day
:30
Pre-roll ad
Concept to Completion
Jarrod Basl
Just Basl Productions
Producing · Directing · Filming · Editing · Coloring · Final Delivery

“One brief became three deliverables — because the story was planned before the camera ever left Denver.”

— The approach, in one sentence
Red Scarlet-W.r3d CodecSolo OperationCustom Score
Get More From Your Brief

Case Study — 04

F&W Media / Golden Peak Media · Documentary Series

#ArtLife

A producer found our independent Artist Series online and asked one question: can you do this for us, bigger?

Mini-DocumentaryArtist Profiles6-Part SeriesSponsored Content
Scene 01

The Call

Producer Jared Maher discovered the passion project — short docu-portraits of working artists — and commissioned a sponsored six-part series in the same voice. The independent work became the audition; nobody had to ask for a reel.

Scene 02

The Plan

Six artists, five cities. Two Denver-based shoots made planning easy — until day one delivered an unexpected twist that demanded a full re-block on the spot. The schedule survived because the plan was built with room to bend.

Scene 03

The Shoot

Sony FS7 with Xeen Primes for the early profiles — dynamic range and built-in NDs for studios and homes we couldn’t control and couldn’t relight. The Red Scarlet-W closed the series out with a richer, more polished finish.

Scene 04

The Payoff

Six films, five cities, one sponsor — delivered through Frame.io collaboration with a remote production team, on time and on voice across every episode.

Three of the six artist profiles — watch in place

ArtLife series artist at work ArtLife series behind the scenes ArtLife series production still
6
Films produced
5
Cities
1
National sponsor
Producer & Director
Jared Maher
F&W Media
Cinematography to Delivery
Jarrod Basl
Just Basl Productions
Filming · Editing · Coloring · Final Delivery

“Have you ever had an idea for a project, handed it off to someone, and had it come back 10X better than you imagined? This is what happens every time with Jarrod.”

— Jared Maher, Producer, F&W Media
Sony FS7Red Scarlet-WXeen PrimesNatural LightFrame.io
Start a Series

Case Study — 05

Silvernest · Brand Story Series

Housemates

A home-sharing platform needed strangers to trust each other. So we filmed the people who already did.

DocumentaryInterview Series12-Video CampaignBrand Story
Scene 01

The Call

A connection from a previous shoot led to Silvernest’s VP of Marketing. The platform matches older homeowners with compatible housemates — but the concept lives or dies on trust. Their ask: make it real. No actors, no scripts, no staged living rooms.

Scene 02

The Plan

While Silvernest’s community manager recruited real Housemates willing to open their doors, we built a parallel 12-video How-To series — so the campaign educated while the documentaries persuaded. Two formats, one voice, aimed at the same hesitation.

Scene 03

The Shoot

Run-and-gun, in real homes, with real people. Natural light first, a China Ball or Skypanel only when the room demanded it. The camera followed life as it happened — bike rides, morning coffee, shared kitchens — and stayed out of the way while it did.

Scene 04

The Payoff

The Housemates series became the emotional centerpiece of Silvernest’s marketing — and one shoot became a multi-year partnership spanning two full series.

Three Housemates films — watch in place

Silvernest Housemate Kathy riding her bike Silvernest Housemates at home together Silvernest Housemate Kathy reading at home
12+
Videos delivered
2
Series produced
3
Years of partnership
Concept to Completion
Jarrod Basl
Just Basl Productions
Producing · Directing · Filming · Editing · Coloring · Final Delivery
Gaffer / Utility
Marshall Rosales

“Jarrod has a unique talent for finding the story in a situation and extracting it beautifully on video. He delivers projects quickly, is organized and communicative.”

— Silvernest Marketing Team
Red Scarlet-WSony FS7Xeen PrimesSkypanel S-60China Ball
Tell Your Brand Story

Your story could be next

What’s your
next scene?

Every one of these projects started with a conversation. Tell us what you’re trying to say — we’ll help you say it in pictures.

Start the Conversation
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